Quick hits
For short pieces of relevant, current thinking, follow our blog.

As always, we’re all about you – so feel free to ask a question and watch for the answer here!

The Must-Reads
These are a few of our foundational principles, and you won’t find another marketing firm that thinks quite like this.

You can read them online, or download the PDF (Adobe Acrobat Reader is FREE here) to save or print.

Fox Founder: The Mind Behind the Mission PDF
The End of Time PDF
Advancing the Sale PDF
Customer-Centered PDF
Quo Jockeys PDF
Organic Growth Strategy PDF

Book Summaries
The boss is pretty picky about his books. He gets irritable about books that aren’t as good as he thought they would be. His expectation is that by the end of the book, your thinking should be expanded. If it’s not, you’ve wasted both time and money on it.

Here are quick looks at a few of his all-time favorites:

Why We Buy, by Paco Underhill PDF
Predatory Marketing, by C. Britt Beemer PDF
Blue Ocean Strategy, by Kim & Mauborgne PDF
How to Get Your Competition Fired, by Randy Schwantz PDF
Predictably Irrational, by Dan Ariely PDF
Branding Only Works on Cattle, by Samuel Baskin PDF
Treasure Hunt, by Michael J. Silverstein PDF

Do you like the thinking you’ve seen here? Want to put this kind of thinking to work for you? Then CLICK HERE TO COMPETE!