Your brand is what your customers say it is, and your culture is what you and your employees make it.

Greg Zirkle is available for sales training and motivational speaking to specific departments or your entire staff.  If your brand stops in the boardroom, you don't really have one.  If your idea of the company's culture is in your mind only, then there is another company culture already in place and it may be holding you back.

Blahblahblah change the way they think.